Two Months of Little Luxury: A Heartfelt Thank You

It’s hard to believe that just two months ago, Little Luxury officially launched into the world. What began as a dream to create a playmat that was both beautiful and purposeful, has now become part of over 100 homes across New Zealand and Australia. And for that, we are endlessly grateful.

We wanted to take a moment to pause, reflect, and say thank you.

A Journey Rooted in Purpose

From the very beginning, our mission was simple: to offer families a playmat that truly supported every stage of early development, while aligning with values of sustainability, safety, and timeless design.

Crafted from certified organic linen, and designed with intention, each Little Luxury playmat is made to be a soft, grounding space- from tummy time to toddlerhood and beyond.

Celebrating Our First Milestones

While we're still in our early days, the response has been deeply moving. In just two months, we’ve reached several exciting milestones:

  • Over 100 families have welcomed a Little Luxury playmat into their homes- a number that both humbles and inspires us.
  • We’ve proudly become stocked by boutique favourite Little Gatherer, whose commitment to beautiful, mindful products mirrors our own.
  • And we launched our very first community campaign: #MyLittleLuxuries- a celebration of the tender, chaotic, and heart-melting moments of early parenthood.

Made for the Moments That Matter

We know that parenthood is full of extremes. Pure joy, deep exhaustion, and everything in between. Our hope is that your Little Luxury playmat brings a sense of calm to the chaos, and becomes a daily sanctuary for both you and your little one.

Whether you're changing nappies in the park, navigating tummy time on the lounge room floor, or simply soaking in the snuggles- thank you for letting us be a part of it.

What’s Next?

We have so many exciting things on the horizon. From new colourways to community collaborations, we're only just getting started.

If you're new here, we invite you to explore our Signature and Plush Organic Playmats- designed in New Zealand, made with your family in mind.

Here’s to the journey ahead & the many more moments of Little Luxury to come.

With love,
Chelsea x

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