Privacy policy
Last updated: July 2026
Introduction
Little Luxury Limited ("Little Luxury", "we", "us" or "our") is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit our website at www.shoplittleluxury.com, make a purchase from us, subscribe to our marketing communications, contact us, or otherwise interact with us.
Little Luxury Limited is a company incorporated in New Zealand. We collect, use and manage personal information in accordance with the Privacy Act 2020 (New Zealand) and any other applicable privacy laws.
If you access our website or purchase from us outside New Zealand, your personal information may also be subject to privacy laws in your country of residence where those laws apply.
By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy.
Who This Policy Applies To
This Privacy Policy applies to anyone who:
- visits our website;
- purchases products from Little Luxury;
- creates an account with us;
- subscribes to our email marketing;
- contacts our customer support team;
- enters competitions or promotions;
- engages with us on social media; or
- otherwise interacts with Little Luxury.
Our Commitment to Your Privacy
We believe your personal information should be treated with care and respect.
We only collect information that is reasonably necessary to operate our business, provide our products and services, improve your shopping experience and communicate with you.
We do not sell your personal information to third parties.
Where we work with trusted service providers to help operate our business, we require them to protect your information appropriately.
What Personal Information We Collect
Depending on how you interact with Little Luxury, we may collect the following categories of personal information.
Identity Information
- Full name
- Billing address
- Shipping address
- Email address
- Telephone number
Account Information
If you create an account with us, we may collect:
- Username
- Password (encrypted through Shopify)
- Order history
- Wishlist information (where available)
Order Information
When you make a purchase, we collect information necessary to process your order, including:
- Products purchased
- Order value
- Delivery information
- Payment confirmation
- Returns and exchanges
- Customer support history
For your security, Little Luxury does not store your complete credit card or debit card details. Payments are securely processed through trusted third-party payment providers.
Information We Collect Automatically
When you visit our website, certain information is collected automatically using cookies and similar technologies.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Time spent on our website
- Referring website
- Shopping behaviour
- Items added to cart
- Abandoned checkout information
- Website interactions
This information helps us understand how visitors use our website and allows us to improve your shopping experience.
Information We Receive from Third Parties
We also receive information from trusted third-party providers who help us operate our business.
These may include:
- Shopify
- Payment providers
- Shipping and fulfilment providers
- Meta (Facebook and Instagram)
- Google Analytics
- Google Ads
- Shop Pay
- Google Merchant Center
- Klaviyo
- Fraud prevention providers
- Customer service platforms
These providers may supply information necessary to process orders, detect fraudulent activity, measure advertising performance or improve our services.
How We Use Your Personal Information
We collect and use your personal information only where it is reasonably necessary to operate our business, fulfil our obligations to you, improve your experience and comply with applicable laws.
We may use your personal information for the following purposes.
To Process Your Orders
We use your information to:
- Process and confirm your orders.
- Process payments securely through our payment providers.
- Arrange packing and delivery of your purchases.
- Provide shipping updates and order confirmations.
- Process returns, exchanges and refunds.
- Communicate with you regarding your purchase.
To Provide Customer Support
We use your information to:
- Respond to enquiries.
- Resolve issues relating to your orders.
- Provide warranty or product support.
- Improve our customer service.
To Improve Our Website and Services
We use website analytics and customer feedback to better understand how visitors use our website.
This helps us:
- Improve website performance.
- Improve navigation and user experience.
- Understand which products customers enjoy most.
- Develop new products and services.
- Improve our marketing.
Marketing Communications
If you choose to subscribe to our mailing list or otherwise consent to receive marketing communications, we may send you:
- Product launches.
- Restock notifications.
- Special offers.
- Promotions.
- Educational content.
- Brand news.
You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link contained within our emails or by contacting us directly.
Choosing to unsubscribe from marketing communications will not affect transactional emails relating to your orders, returns or customer support enquiries.
Personalised Advertising
We may use your information to display advertisements that are more relevant to your interests.
This may include advertising through:
- Meta (Facebook and Instagram)
- Other advertising partners we work with from time to time.
These platforms may use cookies, pixels and similar technologies to measure advertising performance and help us understand how customers interact with our website.
Fraud Prevention and Security
We use personal information to:
- Verify purchases.
- Detect fraudulent transactions.
- Protect our customers.
- Protect the security of our website.
- Prevent misuse of our services.
- Comply with legal obligations.
Legal and Regulatory Obligations
We may use or retain your personal information where required to:
- comply with applicable laws;
- respond to lawful requests from government authorities;
- protect our legal rights;
- resolve disputes; or
- enforce our Terms of Service and other policies.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to improve your browsing experience and help us understand how our website is used.
Cookies are small data files stored on your device that allow websites to recognise your browser and remember certain information.
We use cookies for purposes including:
- keeping products in your shopping cart;
- remembering your preferences;
- analysing website traffic;
- measuring the effectiveness of advertising campaigns;
- improving website functionality;
- personalising your shopping experience.
Some cookies are essential for the operation of our website, while others help us improve our services and marketing.
Most web browsers automatically accept cookies. You can choose to disable or remove cookies through your browser settings, although doing so may affect the functionality of certain parts of our website.
For more information about Shopify's use of cookies, please visit:
https://www.shopify.com/legal/cookies
Sharing Your Personal Information
We only share your personal information where it is necessary to operate our business, fulfil your orders, provide our services or comply with legal obligations.
We may share your personal information with trusted third-party providers, including:
E-commerce Platform
We use Shopify to operate our online store, securely process orders and manage customer accounts.
Payment Providers
Payments are processed securely through trusted payment providers. Little Luxury does not store your full credit card or debit card details.
Shipping and Fulfilment Partners
To deliver your order, we share the information necessary with our shipping and courier partners, including your name, delivery address, email address and telephone number where required.
Marketing and Website Service Providers
We work with trusted providers who help us operate and improve our business, including:
- Klaviyo
- Meta (Facebook and Instagram)
- Google Analytics
- Google Ads
- Google Merchant Center
- Pinterest (where applicable)
These providers may receive limited information to help us analyse website performance, measure advertising effectiveness and provide relevant marketing communications.
Professional Advisers
Where necessary, we may disclose information to our accountants, legal advisers, insurers or other professional advisers.
Legal Requirements
We may disclose personal information where required to comply with applicable laws, regulations, court orders or lawful requests from government authorities, or where necessary to protect our legal rights, customers or business.
We do not sell your personal information to third parties.
International Data Transfers
As an online business, some of the service providers we use may store or process your personal information outside New Zealand.
These providers include Shopify and certain technology, payment, marketing and analytics providers.
Where your personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place to protect your information and that our service providers maintain suitable privacy and security standards.
How We Protect Your Information
Protecting your personal information is important to us.
We implement reasonable administrative, technical and physical safeguards designed to protect your information against unauthorised access, disclosure, alteration and misuse.
While we take appropriate security measures, no method of transmitting information over the internet or storing electronic information can be guaranteed to be completely secure. For this reason, we cannot guarantee absolute security.
How Long We Keep Your Information
We retain your personal information only for as long as reasonably necessary to:
- provide our products and services;
- manage your account;
- comply with legal and tax obligations;
- resolve disputes;
- enforce our agreements; and
- protect our legitimate business interests.
When personal information is no longer required, we will securely delete or de-identify it where reasonably practicable.
Your Privacy Rights
Depending on where you live and the laws that apply to you, you may have rights in relation to your personal information.
These rights may include the ability to:
- request access to the personal information we hold about you;
- request that we correct inaccurate or incomplete personal information;
- request the deletion of your personal information where applicable;
- withdraw your consent to receive marketing communications;
- object to or restrict certain processing of your personal information where permitted by law; and
- request information about how your personal information has been collected, used or disclosed.
To exercise any of these rights, please contact us using the details provided at the end of this Privacy Policy.
We may need to verify your identity before responding to your request.
Marketing Communications
If you have subscribed to receive marketing communications from Little Luxury, you may unsubscribe at any time by:
- clicking the "Unsubscribe" link in any marketing email; or
- contacting us directly.
Please note that even if you opt out of marketing communications, we may still send you service-related emails regarding your orders, returns, exchanges or important account information.
Children's Privacy
Our website is intended for use by adults purchasing products for children.
We do not knowingly collect personal information directly from children.
If you believe that a child has provided us with personal information without the consent of a parent or guardian, please contact us and we will take reasonable steps to remove that information where appropriate.
Third-Party Websites
Our website may contain links to third-party websites, social media platforms or services that are not operated by Little Luxury.
We are not responsible for the privacy practices, content or security of those third-party websites. We encourage you to review their privacy policies before providing them with your personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, legal obligations or the way we collect and use personal information.
When we make material changes, we will update the "Last updated" date at the top of this page.
Your continued use of our website after any changes have been published constitutes acceptance of the updated Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, or if you wish to exercise your privacy rights, please contact our Privacy Officer.
Little Luxury Limited
Auckland, New Zealand
Email: hello@shoplittleluxury.com
If you are not satisfied with our response to a privacy concern, you may contact the Office of the Privacy Commissioner (New Zealand) for further information or to make a complaint.
Website: https://www.privacy.org.nz